3 Ways to Sell Your Art At Higher Prices
Episode 45 Show Transcript - Empowered Artist Podcast
I'm passionate about helping artists like you not only create beautiful art but also thrive financially by selling your creations online.
In episode 45, we're diving into 3 powerful strategies to elevate your art business and stop underselling yourself.
Offer Tiered Pricing
One effective strategy to meet your customers where they are is by implementing tiered pricing. This means offering different price points for your art based on factors like size, medium, and complexity.
For example, prints could be priced lower than originals, and commissions could command a higher price than pre-existing pieces. By offering tiered pricing, you alleviate the pressure of pricing your art to please everyone and attract the right buyers for each piece.
Re-market Your Artwork
Promoting your art once is not enough to drive sales. Utilize the "Rule of Seven," which suggests that potential customers need to see or hear about an offer at least seven times before taking action. This may vary depending on factors like your target audience and marketing channels. If you haven't built a strong connection with your audience through storytelling and purpose-driven content, consider multiplying this rule by three and aim to market your art 21 times. Focus on purpose-driven posts and storytelling to engage your audience authentically and build a lasting connection.
Believe in Your Worth
Believing in the value of your art is essential to pricing it appropriately and attracting the right customers. Understand the emotional impact of owning your artwork, gather feedback from collectors, and value your time as a professional artist. Your price should reflect the investment of time, skill, and expenses involved in creating each piece. Trust in yourself and your abilities, even in moments of doubt, and prioritize faith over fear in your journey as an artist.
Personal Story
I understand the challenges and doubts that can arise when selling art. I've faced moments of disappointment and uncertainty myself, but I've learned that faith in oneself is the key to overcoming obstacles and achieving success. Despite the naysayers and setbacks, I remained determined and focused on my goals, ultimately building a six-figure business through perseverance and trial and error.
Nurturing Leads With 7 Engagements
Repetition is key to selling art effectively. Don't hesitate to promote your art multiple times through various channels. Have confidence in your self-promotion efforts and convey the value of your art authentically. Remember, you're not bothering anyone by sharing your work—people need reminders and multiple exposures to make a purchase decision. Embrace the Artpreneur mindset, promote your art confidently, and watch your business thrive.
Conclusion
By implementing these 3 strategies—offering tiered pricing, re-marketing your artwork, and believing in your worth—you can elevate your online art business and stop underselling yourself. Remember to trust in yourself, nurture your leads through multiple engagements, and have faith in your journey as an artist. With dedication and perseverance, you can turn your passion for art into a profitable business.
Ready to take your art business to the next level?
Download my Ultimate Art Biz Checklist for free to discover the essential steps you need to launch a successful art business today. Don't let doubt hold you back—empower yourself with the tools and strategies you need to succeed. Download your copy at https://www.jennawebbart.com/defineyourwhy
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Join me in the next episode as we explore more insights and strategies to help you thrive as an artist in the digital age. Until then, keep creating and believing in the value of your art.
Love and Positive Vibes,
Jenna
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