Add THIS To Your Social Media Strategy to Make Money And Boost Engagement
Episode 46 Show Transcript - Empowered Artist Podcast
Hey there, fellow artists and creatives! It's Jenna Webb, your go-to art business coach and social media influencer, back with another episode of the Empowered Artist Podcast. Today, we're diving into a topic that's crucial for anyone looking to sell art online: leveraging social media to not only boost engagement but also drive sales. Let's get started!
Understanding the Impact of Social Media on Art Sales
First off, let's talk numbers. Did you know that millions of potential buyers are actively searching for art online? Yes, you heard it right! There's a massive audience out there just waiting to discover your creations. And where are they hanging out? On social media, of course!
Consider this…
130 million Instagram users tap on shopping posts every month. That's a staggering number and a clear indication of the platform's influence on purchasing behavior.
A whopping 76% of consumers have made a purchase inspired by a brand's social media post.
And here's the kicker: 65% of U.S. consumers say they've been led to a product they weren't initially interested in, all thanks to a social media post.
The takeaway? If you're not tapping into the power of social media to sell your art, you're missing out on a huge opportunity!
Crafting Content that Converts
So, what type of content should you be posting to maximize your sales potential? The answer might surprise you—it's all about videos!
According to data:
Video posts on social media receive 48% more views and drive more purchases than any other content type.
A staggering 87% of marketers have seen a direct increase in sales thanks to video marketing.
And when it comes to short-form video content, such as reels, the ROI is even higher. 30-60 second videos tend to see the most success.
But here's the key: your content shouldn't just be about pushing sales. Social media is a place to build relationships, not just make transactions. It's crucial to strike a balance between showcasing your art and engaging with your audience authentically.
The Mindshift Required for Success
If you've been posting reels or TikToks religiously but seeing little to no engagement or sales, it might be time for a mindset shift. Social media isn't just a platform for broadcasting your offers—it's a space to connect, engage, and nurture relationships.
Think of it like tending to a garden. You can't just scatter seeds and expect them to flourish without proper care and attention. Similarly, you can't expect to make sales without nurturing your audience and understanding how to work with the algorithm.
Simplifying Your Content Planning
Feeling overwhelmed by the thought of creating video content every day? Don't worry, you're not alone. That's why it's essential to mix up your content strategy.
While videos are powerful, they're not the only option. Static photos, stories, and regular posts all have their place in your content calendar. The key is to find a balance that works for you and your audience.
And if you're looking for a proven system to streamline your social media workflow and drive better results in less time, I've got you covered. My "Sell Art on Social System" program is designed specifically for busy artists who want to unlock the full potential of social media to sell their art authentically.
Ready to Take Your Social Media Game to the Next Level?
If you're ready to supercharge your social media strategy and start seeing real results, I invite you to join me for my free masterclass, "Beat the Algorithm: The Secret Formula to Sell Your Art Better and Faster." In this class, I'll share insider tips and strategies to help you 10X your sales and social presence while saving hours of strategizing each week.
Don't miss out on this opportunity to transform your art business and connect with a community of like-minded creatives. Click the link below to save your seat now:
Link to Free Masterclass: Beat the Algorithm
I can't wait to see you there!
Wrapping Up
And that's a wrap for today's episode! Remember, with the right social media strategy, the sky's the limit for your art business. Keep creating, keep engaging, and most importantly, keep connecting with your audience. Until next time, stay empowered and keep making your artistic dreams a reality!
Sign Click here to join my FREE live training called: Beat The Algorithm: Sell Art Better and Faster.
If you enjoyed this episode and want to learn more about how to sell your art authentically on social media, be sure to check out my free masterclass, "Beat the Algorithm: The Secret Formula to Sell Your Art Better and Faster." Together, we'll unlock the secrets to maximizing your social media presence and turning your passion for art into a thriving business.
Until next time, stay empowered and keep creating!
Love and Positive Vibes,
Jenna
PS - Would you do me a solid, my love? Would you take a quick minute to Subscribe + Rate the Show 5 Stars!? ⭐️ Your support means the world to me & it really helps artists like you discover a message they need.
Resources:
Empowered Artist Podcast Site: Freebies + Leave a Voicemail