How To Kill It At Art Shows: Art Buyer Engagement Tips With Special Guest Kristen Hoard
Episode 42 Show Transcript - Empowered Artist Podcast
Mastering the Art Show Scene: Strategies for Artistic Success
Hey there, Artpreneurs! I'm thrilled to bring you another exciting episode jam-packed with valuable insights to help you thrive in the world of art shows and fairs. Today, we have a very special guest joining us all the way from Sacramento, California – the one and only Kristen Hoard, an expert in the art show scene!
Kristen's journey in the world of art began in 1999 when she embarked on metal sculpture classes, guided by a psychic's advice. Since then, she has dedicated herself to creating captivating works of art from recycled metal, showcasing her talent in various art shows, markets, and juried exhibitions.
Kristen's Artistic Journey
Kristen has participated in nearly 200 art shows throughout her career, with her total sales ranging between $200,000 and $250,000. Her passion for organic styles and vibrant colors is evident in her creations, which often draw inspiration from nature and her experiences at events like Burning Man.
Her portfolio includes remarkable projects such as a 5-foot metal lotus flaming flower fire pit commissioned for Siegfried and Roy's residence in Las Vegas, along with several large-scale corporate sculptures and public artworks in the Bay Area and Sacramento.
Why Art Shows Matter
In our conversation, Kristen emphasizes the importance of art shows as a platform for artists to showcase their work to a wide audience. Here are some key reasons why she loves participating in art shows and why you should too:
Exposure: Art shows offer an opportunity to have your work seen by thousands of people, especially in your local area.
Feedback: They provide a space to receive valuable feedback on your artwork and experiment with new pieces.
Networking: Art shows allow you to connect with potential collectors, fellow artists, and art enthusiasts, fostering a sense of community within the creative sphere.
Sales Control: Unlike traditional galleries, participating in art shows puts you in charge of your sales, enabling you to retain a larger portion of the proceeds and maintain direct contact with your customers.
Kristen also highlights the significance of art shows in growing your email list and online sales, emphasizing the potential for expanding your reach beyond physical exhibitions.
Tips for Success at Art Shows
Now, let's delve into some practical tips shared by Kristen for maximizing your success at art shows:
Dress Comfortably and Professionally: Wear attire that reflects your personal style while ensuring comfort, as you'll be interacting with potential customers for extended periods.
Engage with Visitors: Greet every customer that enters your booth and be prepared to engage in conversations about your artwork, process, and inspirations.
Capture Leads: Have your email list signup ready and encourage visitors to join your VIP list for exclusive offers and updates.
Follow Up: After the show, promptly follow up with leads and customers, expressing gratitude for their support and providing additional information about your artwork.
Reflect and Replenish: Take time to reflect on your experience at the art show, identify areas for improvement, and replenish your inventory as needed.
Where to Find Kristen Hoard Online
You can connect with Kristen and explore her incredible artwork online through her website and social media channels. Be sure to check her out for more inspiration and insights into mastering the art show scene!
Featured Guest:
Follow Kristen @kristenhoard
If you want to learn more about Artpreneur Academy, come to my free masterclass!
I hope you found today's episode both informative and inspiring. Art shows are not just opportunities to showcase your talent but also avenues for personal and professional growth within the art community.
Stay tuned for future episodes where we'll dive deeper into the art business landscape, covering topics like booth setup and mastering the application process for art shows. Until next time, keep creating and thriving in your artistic endeavors!
Love and Positive Vibes,
Jenna
PS - Would you do me a solid, my love? Would you take a quick minute to Subscribe + Rate the Show 5 Stars!? ⭐️ Your support means the world to me & it really helps artists like you discover a message they need.
Resources:
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